Sales Assessment Test Helps Hire Sales Hunters or Sales Farmers; Does Sales Skills Gap Analysis, Too

It takes different sales abilities to acquire new customers (a "Sales Hunter" role) than to maintain and grow the existing accounts (a "Sales Farmer" role); Dan Joy Inc offers 10 Free sales assessment tests to help employers hire the best salespeople


HOLLYWOOD, Florida, USA, May 28, 2012 -- A good sales assessment test can help businesses hire better salespeople and sales managers. It takes a different set of sales abilities to acquire new customers (a "Sales Hunter" role) than to maintain and grow the existing accounts (a "Sales Farmer" role). Good salespeople (and sales managers) may possess a combination of both types of abilities, albeit in varying degrees. Some are better at proactive selling (new account acquisition), others at soft selling (growing the key accounts). Employers can receive ten (10) free Sales Assessment Tests from Dan Joy Inc at

The JOY Tests (TM) of Total Sales Ability (TM) can help employers hire Sales Hunters or Sales Farmers to suit the company's sales dynamics, i.e., the nature of the products or services being sold, sales processes, competitive landscape, market conditions, etc. Towards that end, Dan Joy Inc has included its AccuDecide (TM) technology in its sales tests. The AccuDecide (TM) technology enables an employer to customize a sales ability test easily for a Sales Hunter, Sales Farmer, or a Sales Hunter plus Sales Farmer role.

Some old-style pre-employment sales aptitude tests or pre-hire sales personality tests try to disguise themselves as sales assessment tests, which they are really not. It takes more than just personality or aptitude alone to close a complex sale in a competitive selling environment. A conventional sales aptitude test or sales personality test is often "blind" to the impact of a person's experience, sales training or knowledge of sales techniques, and may fall short when used for evaluating an experienced salesperson or sales manager.

The JOY Tests (TM) of Total Sales Ability (TM) do not have the limitations of those conventional sales tests, and can be used as either pre-hire sales assessments for evaluating experienced sales executives, or for evaluating a current sales team for promotion, retention or sales training purposes (e.g., sales skills gap analysis). The JOY Tests (TM) include a sales personality assessment component and a sales aptitude assessment component, too. However, they are primarily sales ability tests for evaluating experienced sales professionals, and are not suitable for testing entry-level sales people.

Hiring and building a good sales team initially, as well as providing ongoing sales training to help close any sales skills gaps are both important. The costs of lost sales opportunities can be high. It may be easier to train a current sales team or salesperson than to hire a new one. It is often advisable to address any sales underperformance issues promptly.

When used properly and in conjunction with a company's other appropriate sales metrics and performance appraisal methods, The JOY Tests (TM) of Total Sales Ability (TM) can help employers perform a sales competency assessment or sales skills gap analysis to identify any gaps in sales competencies in each sales rep so that the employer may provide targeted sales training to help close those sales competency gaps or sales skills gaps.

The JOY Tests (TM) of Total Sales Ability (TM) may be used by manufacturers, distributors and service companies for hiring a good sales representative, area manager, regional sales manager or a VP of Sales & Marketing for selling diverse B2B and B2C products and services such as machinery, real estate, office equipment, advertising, medical devices, business services, telecom equipment, spa or health club memberships, retail sales, and much more. The Dan JOY Sales Tests (TM) may also be used by franchisors to choose franchisees, and by franchisees to recruit good sales reps for multiple franchise locations.

For a limited time only, employers may receive 10 Free sales assessment test units (Screening Tests) at

About Dan Joy, Inc.

Dan Joy Inc is a socially responsible company, and donates at least five percent (5%) of its global profits to charity to support good social and humanitarian causes.

The Dan JOY Tests (TM) of Total Sales Ability (TM) were invented by Mr. Dan Joy, an acknowledged Sales & Marketing scientist. He has a five-year degree in Mechanical Engineering, an MBA in Marketing (GPA 4.0/4.0), many awards and honors, and over 23 years of multinational business development experience. Dan has made thousands of sales presentations and sales calls in different countries, often outselling 3-5 of his immediate peers combined. He has also built and led high-performance sales teams.

Dan believes that his unique sales assessment tools serve the greater good, help make the Sales & Marketing profession stronger, lead to better compensation for the truly capable sales executives, and help employers achieve their goals more effectively. Everybody wins!

The JOY Tests (TM) are the world's first tests of Total Sales Ability (TM), and go above and beyond the old-style sales aptitude tests or sales personality tests.

More information is available at:


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